"Nike is still dominant, as they outfitted all 12 participants in the first three years of the College Football Playoff," Jensen said. "However, Under Armour has been successful in getting a number of schools to switch, most notably Notre Dame, UCLA, Cal and Wisconsin, and Adidas was able to secure Arizona State and Miami." As college sports have proliferated, Nike pushed by its rivals "has had to step up over the past year or so and finally devote a considerable amount of their marketing funds towards premier schools like Michigan, Ohio State and Texas," Jensen said. "Under Armour and Adidas

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