Discovery, the owner of Eurosport, sitting on expensive exclusive rights to future Olympic Games and seeking mores routes to market after a bruising public row with Sky over its pay-TV deal, is on board. ITV is using Amazon Channels to experiment with a subscription version of its catch-up service, ITV Hub, that does not force viewers to watch adverts. The majority of the country’s most popular pay-TV broadcasters have steered clear, however. Viacom, UKTV and Channel 4 all balked at Amazon’s รองเท้าวิ่ง ราคา terms, which demand a bigger cut of revenues than they are used to from Sky, BT or Virgin Media. For a niche broadcaster drawing tiny audiences and spending very little on its programmes, Amazon’s terms are more likely to be acceptable. It means that, for now, Amazon Channels is not viewed as a threat by Britain’s big pay-TV operators. Few subscribers are likely to abandon packages that include hundreds of niche channels as well as live football, premium drama and the latest films in favour of Amazon’s a la carte offering. Amazon appears to recognise this too. The pricing of Amazon Channels means that building up a package of only a dozen could easily be more expensive than a traditional pay-TV subscription. Instead, it hopes Amazon Prime Video subscribers will add a few channels and use the service more. The main goal visit website of the company’s adventures in television is to get consumers to spend more online, according to Jeff Bezos.

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